Importance of Customer Service

Happy customers are key to a profitable company.  It’s a basic tenant of business.  There are two ways to make customers happy. The first is to provide an outstanding product or service that satisfies their expectations and needs — or even exceeds them. You can easily name companies who have taken that part of the equation seriously and raked in astounding profits.  Yet there are just as many, if not more, stories of companies that have leveraged the second route: they provide outstanding customer service. And if your company can manage both, great product and great customer service, then the … Read the rest